The importance of trusting beliefs linked to the corporate website for diffusion of recruiting-related online innovations

• DOI: 10.1007/s10799-010-0074-1
• Publication Date: 2010-10-01T07:50:03Z
• Authors: María Bermúdez-Edo; Nuria Hurtado-Torres; Juan Alberto Arag...
• Keywords: Position (finance); Sample (material)

Recruiting-related online innovations represent growing and high-potential opportunities for employers to broaden the reach of their recruiting efforts as well reduce costs. The diffusion innovative approaches recruiting, however, may experience bias due potential employees' lack trust in firms offering positions online, particularly when are small, operate a risky industry, or relatively unknown. We use theory reasoned action propose that users corporate website develop beliefs with regard three characteristics firm: ability, integrity, benevolence. have proposed hypotheses highlighting importance generated by employees. Our experimental results involved sample 218 These subjects were offered consulting position fictional firm, which could only be known through its website. Although previous literature has paid marginal attention influence users' regarding integrity benevolence, our findings showed perceptions firm benevolence increased willingness accept job at firm. implications practitioners contexts.