(Young) Generations as Social Identities: The Role of Latino*Millennial/Generation Z in Shaping Attitudes About Climate Change

• DOI: 10.1007/s11109-020-09649-8
• Publication Date: 2020-10-06T22:03:03Z
• Authors: Ashley D. Ross; Stella M. Rouse
• Keywords: 13. Climate action; 05 social sciences; 0501 psychology and cognitive sciences

Climate change is a divisive issue in the United States, and most research has focused on partisan differences, thereby leaving the impact of social identities on climate change attitudes underexplored. However, research has shown that the strength of varying and overlapping identities is key to understanding political attitudes. In this paper, we introduce Millennial Generation/Generation Z (“MillZ”) as a meaningful social identity that influences political attitudes. Moreover, we contend that Latino*MillZ is an identity that has explanatory value for understanding climate change beliefs. While Latino and Millennial/Generation Z identities are not perfectly aligned, members of the Millennial Generation and Generation Z include a relatively high proportion of Latinos. Furthermore, since Latinos are disproportionately affected by climate change (i.e. the “climate gap”) the MillZ identity should generate increased concern for the environment. We utilize an original national survey to explore the interplay of Latino and MillZ identities on attitudes about climate change. Results show that Latino and MillZ identities are both associated with heightened climate change concern and that strong attachment to one identity is sufficient to induce concern when the other is weak. These findings point to the importance of exploring multiple identities and offer evidence that social identities are activated in different ways to influence climate change attitudes.