The Flow of Digital Transition: The Challenges of Technological Solutions for Hotels

• DOI: 10.1007/s11205-024-03487-5
• Publication Date: 2025-01-09T04:22:40Z
• Authors: Ana María García-...; Luis Galindo-Pére...; Concepción Forond...
• Keywords: Digitization; Pace

The incorporation of digital technologies in hotels worldwide is moving forward at the same pace as recovery tourism sector itself following COVID-19 pandemic. Researchers have looked this topic from perspective suppliers and consumers, but little research has been carried out on hotels' internal digitalisation processes understanding their technological priorities to become more competitive. Atomization hotel business structure its characteristics composition traditionally hindered data collection. This addresses gap through close collaboration with regional associative structure. initial hypothesis that digitization Andalusian flows different speeds. aim present study establish both current state speed transformation hotels. To end, there an analysis degree implementation based a case Andalusia (Spain). A mixed method approach used, combining two focus groups together contain 14 stakeholders, 183 surveys sent allows differentiation between values specifically those accommodation whole, using blocks questions: solutions tools; infrastructures, integrations analysis. results allow validation show transition tools implemented, future use enablers each display very disparate realities. Accelerating rhythm great challenge for all hotels, whatever category. contributes original theoretical-practical model, whose can be applied other tourist destinations, regardless nationality. It enables comparisons measurements, addressing typology solutions, issues.