Impact of cross-national diffusion process in telecommunications demand forecasting

• DOI: 10.1007/s11235-008-9085-1
• Publication Date: 2008-03-04T13:46:19Z
• Authors: Christos Michalak...; Georgia Dede; Dimitris Varoutas; Thomas Sphicopoulos
• Keywords: Telecommunications service

New product diffusion process studies focus mainly on estimating the adoption rate of the product, within the boundaries of the targeted market. However, and especially for high technology and telecommunications products, it is very likely the case that products or services are introduced simultaneously into a number of market segments, a fact that it is rarely taken into account. Thus, the effect of market and population interaction, and the consequent co-influence in the diffusion rates is not considered. This work focuses on developing and evaluating a pertinent methodology, so as to capture this cross-national interaction influence in the diffusion process.