Examining the Influence of Narcissism and Some Demographic Variables on Online Shopping Addiction via the Exhaustive CHAID Method

• DOI: 10.1007/s11469-024-01273-5
• Publication Date: 2024-03-11T15:03:31Z
• Authors: Cansu Emin; Murat Kayri; Ezgi Doğan
• Keywords: CHAID; Health psychology; Addictive behavior

Abstract The literature posits that narcissism may theoretically influence online shopping addiction, with materialism being regarded as a consequence of narcissistic tendencies subsequently exacerbate addiction. Additionally, it is stated in the age and gender are also associated So, present study aims to examine effect narcissism, age, on addiction using exhaustive CHAID analysis. In research, which was designed survey correlational study, data were collected from 1010 adults scale scale. obtained analyzed descriptive statistics method. According analysis results, participant group’s level low, their moderate. line results analysis, variables most related gender, level. decreases advancing age. Women younger groups more addicted than men. Moreover, increase condition elevates women groups. It reported common men individuals. However, one important that, this individuals mostly relatively young female participants high levels narcissism.