News and ESG investment criteria: What’s behind it?

• DOI: 10.1007/s13278-024-01209-w
• Publication Date: 2024-02-27T08:03:05Z
• Authors: Naiara Pikatza-Go...; Jon Borregan-Alva...; Aitor Ruiz-de-la-...; Izaskun Alvarez-M...
• Keywords: Greenwashing; Sympathy; Sentiment Analysis; Word2vec; Investment

Abstract News written in the press about different companies generates consumer feelings that can condition reputation of these and, consequently, their financial results. One practices might improve a company’s is Environmental, Social and Governance (ESG) investment criteria. In this research, using Natural Language Processing techniques like Sentiment Analysis Word2Vec, we detected those ESG-related terms uses news articles companies. Thus, have been able to discover analyze sympathy toward companies, worsen it. Our findings show related sustainable development, good social ethical governance general public’s opinion company, while greenwashing socialwashing Therefore, methodology valid for enabling detect or reputation, thus help them make decisions image.