Front-of-pack marketing on infant and toddler foods: Targeting children and their caregivers

• DOI: 10.1016/j.anzjph.2023.100101
• Publication Date: 2023-11-28T12:58:17Z
• Authors: Alexandra Chung; Judith Myers; Helen Skouteris; Kathryn Backholer
• Keywords: Toddler

To identify and quantify child- caregiver-appeal on front-of-pack marketing infant toddler foods in the Australian food supply.Content analysis of presence type techniques displayed (for children aged up to 36 months) available Australia's two major supermarkets' online stores.Infant are promoted by 15 unique with an average eight features per pack. A majority packages included targeting children, all caregivers, most commonly promoting health nutrition.Infant saturated that target caregivers. adequately protect young children's diets from harmful influence marketing, promote development optimal feeding behaviours, government-led controls intended required. In context foods, this includes regulation targeted their caregivers.Comprehensive required marketing. The scope these must include unhealthy exposed other forms diets.