A Social Media–Based Public Health Campaign to Reduce Indoor Tanning in High-Risk Populations

• DOI: 10.1016/j.focus.2023.100123
• Publication Date: 2023-06-13T01:53:24Z
• Authors: Isabella de Vere ...; Zhuo Ran Cai; Vanessa Nava; Natnaelle E. Admassu; Stephanie Bousheri; Tiffani Johnson; Anna Tomz; Jessica Thompson; Lucy Zhang; Sherry Pagoto; Mackenzie R. Wehner; Maya B. Mathur; Eleni Linos
• Keywords: Sunbathing; Media campaign; Public health surveillance

Indoor tanning beds cause more than 450,000 new skin cancers each year, yet their use remains common, with a global indoor prevalence of 10.4%. Social media provides an opportunity for cost-effective, targeted public health messaging. We sought to direct Instagram users at high risk accurate information about the risks and reduce bed use.