The relationship between social media use, social media types, and job performance amongst faculty in Kenya private universities

• DOI: 10.1016/j.heliyon.2023.e22946
• Publication Date: 2023-11-28T17:37:30Z
• Authors: Joan Ndung'u; Ilan Vertinsky; Joseph Onyango
• Keywords: Social sciences (General); H1-99; Q1-390; Science (General); Job performance; 4. Education; Social media use; Faculty; Social media types; Research Article

There has been an increased interest in social media that is attributed to the rapid growth use. Covid-19 also significantly heightened interest, with organisations relying more on media. In particular, universities have reduced their dependency face-to-face teaching and are for teaching, research, service. Despite this, there concerns about faculty's ability integrate into work, this impacted job performance. The purpose of study was investigate relationship between use, types, performance, as well determine extent which faculty uses types most popular type. This applied a descriptive cross-sectional research design surveyed 388 based Kenyan Private using online questionnaire. employed capital theory explain use Borman Motowidlo model adopted classify Data analyzed inferential statistics. findings showed content communities type among faculty, whereas virtual game world were least popular. addition, revealed positive cognitive while hedonic had negative influence Academic networking sites worlds important predictors Therefore, recommends should encourage become aware dimensions impact private ensure availability internet access types.