RETRACTED: Factors affecting the adoption of metaverse in healthcare: The moderating role of digital division, and meta-culture

• DOI: 10.1016/j.heliyon.2024.e28778
• Publication Date: 2024-04-03T22:42:45Z
• Authors: Jibo He; Sayed Fayaz Ahmad; Muna Al-Razgan; Yasser A. Ali; Muhammad Irshad
• Keywords: Metaverse; Value (mathematics)

This research aims to find out the factors affecting adoption of Metaverse in healthcare. study explores effect perceived ease use, usefulness, and trust on adopting healthcare by keeping digital division metaculture as moderating variables. The philosophical foundation is rooted positivism paradigm, methodology quantitative, approach used deductive. Data was collected Pakistan China through judgmental sampling from 384 respondents. Partial Least Square Structural Equation Modelling (PLS-SEM) analyze data. findings validate relationship between use metaverse with β-value 0.236, t-value 5.207 p-value 0.000, usefulness 0.233, 4.017 a 0.192, 3.589 0.000. Results also show that divide moderates relation having 0.078, 1.848 0.032. Similarly, does not moderate relationships metaverse. Moreover, meta culture contributes theoretical examining various necessary for its development. It provides guidelines developers adopters suitable technology.