Embracing new disruptions: Business model innovation in the transition to Mobility as a Service (MaaS)

• DOI: 10.1016/j.jclepro.2024.142744
• Publication Date: 2024-05-31T06:58:53Z
• Authors: Nunzia Carbonara; Antonio Messeni P...; Umberto Panniello; Davide De Vita
• Keywords: Service Innovation; Product-service system

A decade ago, Mobility as a Service (MaaS) has emerged revolutionary concept destined to change the traditional transport paradigm. Indeed, MaaS envisions an integrated and on-demand transportation ecosystem where users have access variety of mobility options via unified digital platform that centralizes information, ticketing, payment systems for different service providers. Recognizing its disruptive potential, in this paper we examinate effects introduction market, with particular focus on businesses within industry. Specifically, aim at investigating dynamic nature business model innovation ecosystem, thus capturing changes, adaptations, innovations organizations undergone, providing valuable insights into new value creation, capture delivery mechanisms emerged. To achieve these goals, employed inductive, multiple case study approach, focusing total six renowned representing two key actor categories ecosystems: providers technology Our findings reveal that, despite their heterogeneity, both adopted similar strategies transition MaaS. Utilizing capture, framework developed distinct models each categories. We identified common firm-specific which been categorized broader macro-level delivery, drawing from existing literature. The contribute ongoing academic literature related innovation. Furthermore, they offer practical managers policymakers, guidance strategic decision-making aimed fostering development sustainability innovative systems.