Paths that lead astray: Examining the situational predictors of intention-behaviour gaps in meat consumption

• DOI: 10.1016/j.jenvp.2023.102045
• Publication Date: 2023-06-15T16:59:24Z
• Authors: Kate Laffan; Leonhard K. Lades; Liam Delaney
• Keywords: Situational ethics; Consumption

In many countries around the world, significant proportions of consumers report intentions to reduce their meat consumption. If followed through on, these reducers could yield substantial environmental, health and animal welfare benefits. Existing research warns, however, that good often go astray. current study, we examine prevalence consumption in a representative sample 1492 UK residents. We then investigate situational correlates intention-behaviour gaps among group 633 people with intake longitudinal survey involving event reconstruction exercises. Through exercises, collect data on objective cues psychological characteristics predict when this desired, ate regretted eating during 2777 meal episodes. The results indicate factors are predictive range outcomes interest. Situations lend themselves hedonic, rather than instrumental style, consumption, (e.g., non-routine meals, situation is perceived as being pleasant taste craving important decision factors), outside home cafés restaurants over at family or friend's homes presence others who particularly gaps. findings highlight need for intervention work which targets situations help act they intend.