Promoting sustainable consumption in Higher Education Institutions through integrative co-creative processes involving relevant stakeholders

• DOI: 10.1016/j.spc.2021.06.009
• Publication Date: 2021-06-12T05:40:16Z
• Authors: Leticia Castillo ...; Ignacio López-For...; David Cortés Sáenz; Jorge Sierra-Pérez
• Keywords: Consumption; Co-Creation

The United Nations proposes to ensure a sustainable future for all through the Sustainable Development Goals, assigning new role each individual in sectors of society. Higher Education Institutions are outstanding agents change, introducing and implementing sustainability holistic way, connecting people, including social institutional considerations, with students being key component change. This study presents co-creation model incorporate Institutions, integrating members university community multidisciplinary approach, seeking address global needs development tools products services facilitate transition consumers towards responsible consumption. aims analyze daily consumption pattern at university, identify degree commitment its members, co-create search solutions related production. is achieved five phases model, specific tasks objectives based on processes tools. As result, enables stakeholders understand their by actively participating within developing more democratic involvement regarding issues that can be solved co-creative process. combines benefits ethnographic techniques discover habits, involve participation, manage complex problems. Future research will focus application proposed generalist contexts society, addressing potential challenges due vertical collaboration barriers pre-established society adoption lifestyle.