Innovating agri-food business models after the Covid-19 pandemic: The impact of digital technologies on the value creation and value capture mechanisms

• DOI: 10.1016/j.techfore.2023.122404
• Publication Date: 2023-02-14T07:18:54Z
• Authors: Ilaria Mancuso; Antonio Messeni P...; Umberto Panniello
• Keywords: Value (mathematics); Pandemic; Value capture

This paper investigates the phenomenon of business models innovation (BMI) empowered by digital technologies and activated as a response to Covid-19 crisis. In fact, during crisis numerous redesigns businesses occurred pursue both continuity competitive advantage. Among these, food retail sector has undergone under pressure intense changes, which, however, have not yet been investigated theoretical lens BMI. To fill this gap, analyzes actions taken pandemic two large retailers, namely Walmart Carrefour. Covering wide temporal interval evolution reviewing multiple geographical markets, authors interpreted grocer's responses in terms value creation capture mechanisms. As result, three phases BMI reconstructed, each characterized specific mechanisms experienced grocers pandemic. Leveraging these findings, proposes model capable defining how takes place crises. Results broaden knowledge practical suggestions on enabling factors, actionable mechanisms, future opportunities.