Applications of generative AI and future organizational performance: The mediating role of explorative and exploitative innovation and the moderating role of ethical dilemmas and environmental dynamism

• DOI: 10.1016/j.technovation.2024.103021
• Publication Date: 2024-04-23T20:54:56Z
• Authors: Kuldeep Singh; Sheshadri Chatterjee; Marcello Mariani
• Keywords: Dynamism; Ambidexterity

Generative Artificial Intelligence (GenAI) is one of the popular AI technologies which can produce multiple kinds contents including music, text, image, as well synthetic data. As GenAI technology various forms contents, organizations must face ethical dilemmas to where this likely be used. Organizations do not want compromise their standards and compliance policies. Against backdrop, aim study examine if could improve future performance organizations. This deployed environmental dynamism two moderators acting on different linkages between adoption organizational performance. With help literature review theories, a theoretical model has been developed conceptually was validated using PLS-SEM technique with feedback 326 responses from types found that exploratory exploitative innovation under moderating effects dilemmas. Moreover, it highlighted application