Why people would (not) change their media use in response to perceived corporate surveillance

• DOI: 10.1016/j.tele.2022.101838
• Publication Date: 2022-05-14T19:45:59Z
• Authors: Joanna Strycharz; Eunah Kim; Claire M. Segijn
• Keywords: Corporate communication; Popularity

Companies collect and process media users' personal data for automated decision-making or personalized communication. When individuals perceive corporate surveillance, it could contribute to their self-censorship practices, such as using less differently. This study aims understand why people decide self-regulate use, which is important from the perspective of control that have over collection. Therefore, we studied what would motivate change media-related behavior in response perceived focusing on cross-country generational differences. employed a combination thought-listing exercise conducted Netherlands (N = 300) cross-sectional survey United States 148) 156) respondents were presented with scenario regarding surveillance asked about motivations (not) use. The studies showed privacy was more motivation intent use States, while motivated due seeing potential harm surveillance. results be explained by cultural differences legal protection. Finally, older saw threats able protect themselves, younger not make changes because mobile device dependency. indicates needed help informed decisions, empowerment measures should adjusted different generations locations.