Consumer Trust and Purchase of Perishable Fresh Food Online Versus In-Store: The Case of beef

• DOI: 10.1080/08974438.2022.2072992
• Publication Date: 2022-05-10T17:58:42Z
• Authors: Luis Emilio Morales; Mariah Dolsen Ehmke; Alison Sheridan
• Keywords: 0502 economics and business; 05 social sciences

Online sales of perishable food have increased lately. Selling beef online requires consumer trust, which can be achieved by providing information about attributes and quality, a quick reliable delivery service. Among U.S. consumers, there is high trust in institutions government offices involved quality assessment. Yet, the introduction traceability systems, such as Blockchain, could help consumers tracking items. The industry increase certifications product information, developing services packaging, allowing to inspect fresh items visually reduce uncertainty.