Does Quality Matter for Fruit Purchase Decisions? A Hedonic Analysis

• DOI: 10.1080/08974438.2022.2158509
• Publication Date: 2022-12-27T12:08:50Z
• Authors: Afjal Hossain; Imranul Islam; Shobod Deba Nath
• Keywords: Traceability; Value (mathematics)

AbstractThe purpose of this study is to identify the implicit price fruit quality attributes in Bangladesh. In total, 700 consumers were interviewed from twelve districts Bangladesh during period July–October 2020 with help a semi-structured questionnaire. The semi-log functional form regression model was estimated find out important for consumer purchase decision. revealed that both intrinsic and extrinsic are imported local decisions; however, "whole fresh" most factor decisions as pay 19% less if hog plum whole rather than its other forms, i.e., sliced, pickled, etc. over locally produced differ by size traceability information. policy retail business may be traded value-added products, such slices, pickles, juice, desserts, etc.Keywords: Bangladeshfruithedonic analysisquality attributesretail AcknowledgmentsThe authors acknowledged all respondents who actively participated survey research work enumerators their cooperation collecting valuable information.Disclosure statementNo potential conflict interest reported author(s).Additional informationFundingThe grateful Research Training Centre (RTC) Patuakhali Science Technology University (PSTU) awarding project entitled "Consumer preferences fruits Bangladesh" Professor Dr. Afjal Hossain, Department Marketing, PSTU, numbered RTC # 5921.