Innovation and differentiation of emerging market international new ventures the role of entrepreneurial marketing

• DOI: 10.1080/0965254x.2021.1952293
• Publication Date: 2021-07-10T06:14:23Z
• Authors: Dominic Buccieri; Rajshekhar (Raj) ...; Andrew Gross
• Keywords: Exploratory research; New Ventures; Sample (material); International market

This study examines the phenomenon of high-tech innovation in international new ventures (INVs) from emerging markets. Such investigation is important as catalyst for growth resource constrained INVs As this a recent trend, literature incomplete to how markets develop and bring offerings The authors entrepreneurial marketing forefront better understand foster exploratory differentiation strategy that result success. uses sample India conduct our empirical analysis. results indicate shapes strategy, both which drive superior performance. findings also confirm utility toward when operating turbulent