Sustainable pathways: the intersection of CSR, hospitality and the United Nations’ sustainable development goals

• DOI: 10.1080/13683500.2024.2313047
• Publication Date: 2024-02-12T06:37:58Z
• Authors: Naveed Ahmad; Sarminah Samad; Shahzad Mahmood
• Keywords: Sustainable Consumption; Sustainable Tourism; Hospitality

This research investigates the relationship between corporate social responsibility (CSR) and consumer green advocacy behaviour (CGAB) in context of hospitality industry a developing nation within framework United Nations' sustainable development goals (UN-SDGs). study takes on an all-inclusive approach as it involves three major aspects customer behaviour, emotional, cognitive value-based. It specifically points out how factors like gratitude trust boost CSR–CGAB nexus with altruism's role being very important. work not only bridges academic gap this sphere but also extends pragmatic insights, underlining potent CSR can play galvanising CGAB, thus promoting consumption proactive environmental stewardship. Adding to its merit, stands for unique geographic focus integrative model, rendering seminal discourse CSR, CGAB their interconnectedness fostering sustainability alignment UN-SDGs. Through research, there are actionable pathways follow which advocate practices consistent global agenda thereby enhancing pertinence applicability.