The personality-driven startup: how Big Five traits influence networking behavior and business success

• DOI: 10.1080/23311975.2024.2415530
• Publication Date: 2024-10-16T09:33:12Z
• Authors: Sheetal Singh; Savitha Basri
• Keywords: personality factors; startups; Business success; HF5001-6182; networking behavior; Management. Industrial management; Small Business Management; Business; entrepreneurship; HD28-70

This study mainly focuses on investigating the impact of Big Five traits entrepreneurs their networking behavior and business success in a small-scale business. A sample 406 from two cities India has been selected using cross-sectional research design data was analyzed Smart PLS 4 Software. The findings suggest that personality factors Agreeableness, Extraversion, Neuroticism, Openness to experience are directly associated with success, also plays mediating role. Conscientiousness no significant effect business, role this relationship. is important for as there they can identify dominant engage expand An awareness importance should be created among entrepreneurs. By adding variables commercial prospects into idea social networks, it adds body previous literature by offering deeper view startup success.