The Role of Imagery in Information Processing: Review and Extensions
Elaboration
Information processing theory
Consumer research
DOI:
10.1086/209082
Publication Date:
2002-07-26T12:51:06Z
AUTHORS (2)
ABSTRACT
Mental imagery is receiving increased attention in consumer behavior theory and research. This article describes imagery, characterizing it as a processing mode which multisensory information represented gestalt form working memory, discusses research on the unique effects of at low levels cognitive elaboration. It specifies researchable propositions for relationship between high elaboration choice consumption behaviors. Finally, reviews specific methods studying imagery.
SUPPLEMENTAL MATERIAL
Coming soon ....
REFERENCES (0)
CITATIONS (838)
EXTERNAL LINKS
PlumX Metrics
RECOMMENDATIONS
FAIR ASSESSMENT
Coming soon ....
JUPYTER LAB
Coming soon ....