Protecting children and young people from contemporary marketing for gambling

• DOI: 10.1093/heapro/daac194
• Publication Date: 2023-03-18T14:16:03Z
• Authors: Samantha Thomas; May C I van Schal...; Mike Daube; Hannah Pitt; Darragh McGee; Martin McKee
• Keywords: Promotion (chess)

Around the world, children are being exposed to intensive marketing for gambling products. This normalizes perceptions that is essentially a harmless form of entertainment, despite mounting evidence harms it causes. Young people and their parents supportive strategies protect from marketing. Yet existing regulatory efforts inconsistent inadequate, have not protected exposure many forms now developed exploited by industry. We outline knowledge about used industry market its products, with specific focus on potential impact young people. provide definition different promotion currently gambling, current responses, then argue comprehensive public health approach urgently required, which must include effective action limit influence while recognizing never possible insulate entirely reach.• Gambling has become particularly pervasive aligned major cultural activities such as sport. • Evidence clearly shows normalizing people’s attitudes consumption intentions. Current inadequate range support implementation significant restrictions The array mechanisms should be addressed part policy harms.