A critique of the progress of eTourism technology acceptance research: time for a hike?

• DOI: 10.1108/jhtt-08-2018-0077
• Publication Date: 2019-07-10T10:08:13Z
• Authors: Shahab Pourfakhimi; Tara Duncan; Willem Coetzee
• Keywords: Scope (computer science); Value (mathematics); Technology Acceptance Model; Consumer behaviour

Purpose The purpose of this study is to evaluate eTourism technology acceptance literature illustrate current gaps in the field and suggest two alternative perspectives that could be adopted. Design/methodology/approach A review academic was undertaken combining a systematic keyword-based search snowballing techniques leading identification relevant journal articles published since year 2000. Findings While research has grown substantially over past few decades, highlights majority seems have been conducted within narrow theoretical scope. suggests led contemporary philosophical advancements understanding psychological, sociological neuroscientific aspects consumer behaviour not yet being mirrored research. Research limitations/implications This invites researchers adapt create more in-depth understood. Two distinct perspectives, NeuroIS interpretivism, are suggested. Practical implications assists developing agendas diversifying foundations Originality/value risks left behind if it does begin think beyond conceptions contributes wider by highlighting how falling suggesting innovative alternatives allow an exciting way forward.