On Decision-making Model for the Performance of Agricultural Supply Chain Cooperation Under Information Asymmetry

• DOI: 10.1109/iciii.2010.76
• Publication Date: 2011-01-21T20:37:23Z
• Authors: Shao-Ling Fu; Liang-Yuan Sun; Jing-Lin Wu; Li-Lin Diao
• Keywords: 2. Zero hunger; 0502 economics and business; 05 social sciences

Members of agricultural supply chain pay too much attention to self-interest rather than common benefits, which collides with the target of the whole supply chain and results in inefficiency and the slow circulation of agricultural products. Therefore, evaluating and improving the performance of supply chain cooperation effectively is significant for scholars. Based on the construction of valuation index system for the performance of agricultural supply chain cooperation, this study appoints out the shortcomings of present evaluation methods and proposes a multi-attribute decision making method dealing with agricultural supply chain cooperative performance under imperfect information. Furthermore, appropriate approaches to improving relationship effectiveness are discussed.