Dissociation Between Users’ Explicit and Implicit Attitudes Toward Artificial Intelligence: An Experimental Study

• DOI: 10.1109/thms.2021.3125280
• Publication Date: 2021-11-25T20:28:23Z
• Authors: Valentina Fietta; Francesca Zecchinato; Brigida Di Stasi; Mirko Polato; Merylin Monaro
• Keywords: Implicit attitude

The latest developments in the field of artificial intelligence (AI) have given rise to many ethical and socio-economic concerns. Nonetheless, impact AI technologies is evident tangible our everyday life. This dichotomy leads mixed feelings toward AI: people recognize positive AI, but they also show concerns, especially about their privacy security. In this article, we try understand whether implicit explicit attitudes are coherent. We investigated by combining a self-report measure an measure, i.e., association test. analyzed responses 829 participants. Results revealed that while most participants explicitly express attitude seem point opposite direction. that, both measures, females more negative than males, who work inclined be AI.