Networks of organizational learning and adaptation in retail TNCs

• DOI: 10.1111/j.1471-0374.2004.00078.x
• Publication Date: 2004-01-09T08:57:09Z
• Authors: Andrew Currah; Neil Wrigley
• Keywords: Reflexivity

Abstract In this article we contribute to a growing body of literature concerned with the socio‐cultural dynamics learning and adaptation inside firms. Specifically, apply ‘competence‐based’ view firm newly emerging breed retail‐industry transnational corporations (TNCs). We situate these firms within context ‘relational networks’ then consider – from geographical perspective complex interplay between ‘extra‐firm’ networks ‘intra‐firm’ networks, store‐based organizational adaptation. argue that competitiveness retail TNC increasingly rests upon its ability adapt portfolio formats different rapidly changing business environments by mobilizing blending knowledge multiple locations. This, it is suggested, leading emergence ‘reflexive’ or ‘hybridized’ model globalization.