Associations of Mass Media Exposure with Family Planning Attitudes and Practices in Uganda

• DOI: 10.1111/j.1728-4465.2003.00019.x
• Publication Date: 2004-04-21T08:10:19Z
• Authors: Neeru Gupta; Charles Katende; Ruth Bessinger
• Keywords: Adult; Male; Rural Population; Health Knowledge, Attitudes, Practice; Adolescent; Urban Population; Intention; Middle Aged; 03 medical and health sciences; Logistic Models; 0302 clinical medicine; Socioeconomic Factors; Multivariate Analysis; Odds Ratio; Prevalence; Humans; Female; Uganda; Mass Media; Sex Distribution; Contraception Behavior; Health Education

This study examines the associations between multimedia behavior change communication (BCC) campaigns and women's men's use of intention to modern contraceptive methods in target areas Uganda. Data are drawn primarily from 1997 1999 Delivery Improved Services for Health (DISH) evaluation surveys, which collected information representative samples women men reproductive age districts served by DISH project. Additional time‐trend analyses rely on data 1995 Uganda Demographic Survey. Logistic regressions used assess BCC exposure family planning attitudes practices, controlling individuals' background characteristics. To minimize biases self‐reported exposure, also explore cluster‐level indexes penetration messages community. Results indicate that was associated with increased use. Some evidence bias is found, pathways fertility‐related behavioral appear different men.