Typography as Narrative Parameter of Cinematic Art

• DOI: 10.11648/j.ajad.20230804.12
• Publication Date: 2024-01-02T06:19:50Z
• Authors: Eleni Kremida; Iro Laskari; Spyridon Siakas
• Keywords: Typography

This article investigates the role of typography in cinema and its impact on cinematic experience.From early days photography cinema, has been used to present words screen, enhancing believability visual storytelling.As technology evolved, continued serve diverse purposes films, such as facilitating dialogue, narration, conveying essential information.Cinema theorists, designers, semioticians argue that serves specific narrative, aesthetic, functional objectives.This study draws semiotic theory, historical context, insights from design studies analyze significance storytelling.The also explores works influential including Roland Barthes Michel Foucault, who contributed understanding relationship between text image.Typography played a crucial since silent films.It not only for informational opening titles, subtitles, end credits but narrative tool enhance storytelling through means.Narrative films adds expressive qualities, conveys tone emotions, can manipulate viewer attention.On other hand, titles aesthetic needs by providing detailed information about film's production.Early experiments with motion paved way creative use potential.Typography evolve while pushed boundaries narrative.However, like any art form, gone phases complexity regression, experimentation leading new hybrid forms processing images.The exploration influenced linguistic syntax processing, continues shape language storytelling.By focusing embedded, or non-narrative becomes virtual, this aims uncover additional meanings conveyed narrative.