England's Time to Change Antistigma Campaign: One-Year Outcomes of Service User-Rated Experiences of Discrimination

• DOI: 10.1176/appi.ps.201100422
• Publication Date: 2012-05-01T23:00:45Z
• Authors: Claire Henderson; Elizabeth Corker; Elanor Lewis-Holmes; Sarah Hamilton; Clare Flach; Diana Rose; Paul Williams; Vanessa Pinfold; Graham Thornicroft
• Keywords: Stigma

Objective: This study evaluated the progress at one year of England's Time to Change (TTC) program, launched in 2009, toward meeting its target reduce mental health-related stigma and discrimination by 5%. Methods: TTC comprises three national components: antistigma marketing campaign activities, mass physical exercise events (Time Get Moving) facilitate social contact between people with without health problems, an online resource on employment Challenge). Part evaluation consists annual phone survey service users. Participants (537 2008 1,047 2009) were current outpatient users aged 18–65 registered National Health Service community teams that are selected annually represent range socioeconomic deprivation. Telephone interviews conducted Discrimination Stigma Scale (DISC) document experienced anticipated past 12 months. Results: One or more experiences reported 9-1% participants 87% 2009 (p=.03). In significantly less was from a number common sources, including family (reported 53% 46% 2009), friends (53% 39%), finding (24% 16%), keeping (from 17% 13%). Experiences professionals did not change about one-third both years). Conclusions: Results suggest positive program's targeted 5% reduction discrimination. (Psychiatric Services 63:451–457, 2012; doi: 10.1176/appi.ps.201100422)