The Microdemographic Community-Study Approach

• DOI: 10.1177/0049124191020002001
• Publication Date: 2007-03-11T06:02:55Z
• Authors: WILLIAM G. AXINN; THOMAS E. FRICKE; ARLAND THORNTON
• Keywords: Interview; Survey data collection; Survey Methodology

Survey methods have been criticized for producing unreliable, invalid data and failing to provide contextual information test complex causal hypotheses. We discuss a technique that combines survey ethnographic at every stage of the collection process overcome these shortcomings. use evidence show how combined approach reduces coverage errors, nonresponse errors measurement arising from interviewer, questionnaire, respondent. Complete integration two during can uncover alone would missed. Ethnographic also be used understand meaning behind relationships among variables otherwise unclear. Finally, although is intensive, it flexible enough in variety settings study many different research questions.