Digital Transformations and the Ideological Formation of the Public Sphere: Hegemonic, Populist, or Popular Communication?

• DOI: 10.1177/02632764221103516
• Publication Date: 2022-09-06T05:01:56Z
• Authors: Sebastian Sevignani
• Keywords: Flourishing

This paper elaborates on a theory of the ideological public sphere in age digital media. It describes as an initially ascending and then descending communication process that includes both polarising integrating publics, which are organised by antagonistic media compromise-building mass framework allows us to distinguish between hegemonic, populist, popular-oriented flows communication, well register changes interplay different publics driven platforms. Digital transformations give rise networked-individualistic populist put hegemony under constant pressure. The challenge is find ways strengthen popular communications enable democratic learning processes flourishing communicative competences all citizens.