How Does Google Search Affect the Stock Market? Evidence from Indian Companies

• DOI: 10.1177/0972262920985368
• Publication Date: 2021-03-01T05:06:36Z
• Authors: Tariq Aziz; Valeed Ahmad Ansari
• Keywords: Stock (firearms); Online search

Google search data has received considerable attention for its predictive ability in various social and economic outcomes. In the arena of investments, a surge online searches indicates an enhanced interest investors, particularly retail, that company. this article, we have examined association between stock prices sample Indian companies. The results suggest increase is positively related to future excess returns, liquidity volatility. positive influence on prices, however, temporary reverses next week. We further show market sentiment moderates interconnection returns. findings are consonance with ‘price pressure hypothesis’ Barber Odean (2008, Review Financial Studies, 21(2), 785–818).