Assessing the sociology of sport: On sports mega-events and capitalist modernity

• DOI: 10.1177/1012690214538861
• Publication Date: 2015-05-08T11:10:14Z
• Authors: John Horne
• Keywords: Mega-

On the 50th anniversary of ISSA and IRSS, one leading international scholars on sport consumer culture, John Horne, considers trajectory challenges research sports mega-events their place in capitalist modernity. In anchoring work this topic Roche’s definition mega-events, Horne notes that are important symbolic, economic, political elements orientation nations to stake global society. Fundamental issues about concept ‘mega-event’ pose for as questions remain over what qualifies a mega-event how ‘lived experience’ with such events transacts media spectacularization characterization. The essay closes by posing broader further investigation political, social risks benefits these may portend relate changing relations economic power scale.