Geospatial Insights into Consumer Behavior: Mapping the Post-Restriction Pandemic Retail Landscape in Alabama

• DOI: 10.1353/sgo.0.a932239
• Publication Date: 2024-07-04T10:23:55Z
• Authors: Mark J. Sciuchetti; Jianping Huang; Jennifer Green; Brent J. Cunningham
• Keywords: Pandemic

The COVID-19 pandemic has irreversibly altered consumer shopping patterns, engendering a paradigm shift in business-consumer dynamics. Leveraging geospatial tools enables businesses to pinpoint customer travel forecast demand, and augment both efficiency satisfaction. This study introduces innovative GIS spatial marketing methodologies amass analyze data, thereby enhancing business operations engagement southern United States cities. We devised heatmap detailing the nocturnal locations of Walmart patrons during pandemic, utilizing geolocational data assist refining market segmentation identifying target demographics. Our research reveals significant shifts behavior due underscoring an immediate necessity for acclimate these evolutions. Providentially, emerges as indispensable asset retailers, facilitating competitive stance through meticulous base analysis—crucial discerning necessities apprehending societal tendencies.