Exploring the awe-some: Mobile eye-tracking insights into awe in a science museum

• DOI: 10.1371/journal.pone.0239204
• Publication Date: 2020-09-30T18:04:35Z
• Authors: Sheila Krogh-Jesp...; Kimberly A. Quinn; William L. D. Kre...; Christine Nguyen; Jana Greenslit; C. Aaron Price
• Keywords: Signage; Tracking (education)

Informal learning environments provide the opportunity to study guests' experiences as they engage with exhibits specifically designed invoke emotional experience of awe. The current paper presents insight gained by using both traditional survey measures and innovative mobile eye-tracking technology examine awe in a science museum. We present results for visual attention two exhibit spaces, one chosen its potential evoke positive negative awe, associations between responses regard different facets In this exploratory study, we find relationships how guests attend features within an space (e.g., signage) their feelings discuss implications methods concurrently shed new light on design, more generally working transdisciplinary multimethod teams move scientific knowledge application forward.