To share is to receive: News as social currency for social media reciprocity

• DOI: 10.1386/ajms_00008_1
• Publication Date: 2020-04-14T04:30:53Z
• Authors: Edson C. Tandoc; Alice Huang; Andrew Duffy; Rich Ling; Nuri Kim
• Keywords: Reciprocity; Demographics; Presentation (obstetrics)

Guided by the framework of reciprocity on social media, current study investigated antecedents news sharing. Using a two-wave panel survey involving 868 respondents who took two surveys about one year apart, this examined effect frequency receiving media subsequent news-sharing behaviour, while controlling for demographics, motivations and trust in news. The found that motivation self-presentation shared one's network positively predicted sharing media. Frequency at Time 1 also subsequently 2. This points to being valued as form currency.