Consumer's attitudes, vertical differentiation, and labelling regulation in the food industry new GM-products vs. traditional regional products.

• DOI: 10.1400/61454
• Publication Date: 2002-01-01
• Authors: Adele Coppola; Fabio Verneau; Valeria Sodano; Maria Teresa Gorg...
• Keywords: Food Products; Product Differentiation; Risk Perception; Consumption; Consumer research

Consumer's attitudes, vertical differentiation, and labelling regulation in the food industry new GM-products vs. traditional regional products (di Adele Coppola, Maria Teresa Gorgitano, Valeria Sodano, Fabio Verneau) - ABSTRACT: The paper discusses results of a simulated marked research evaluating consumer’s preferences toward GM NGM South Italy. Three experimental scenarios with different hypotheses price ratio product attributes were run. Consumers’ choices related to information risk attitude. We find that consumers tend prefer products, without any statistical relationship their level When is compared an enhanced product, most still product. consumption does rather depend on consumers’ perception. demonstrate there room market for differentiation policies based wholesomeness production methods.