FACTORS INFLUENCING ONLINE PURCHASE DECISIONS OF PHARMA PRODUCTS BY BABY BOOMERS: MEDIATING EFFECT OF CONSUMER BEHAVIOUR AND ATTITUDE ON TRUST DEVELOPMENT

• DOI: 10.1504/ijbis.2021.10041845
• Publication Date: 2021-10-09T13:01:25Z
• Authors: Nithesh Naik; Suyash Kumar Prasad; Vathsala Patil; Delaram Mahdaviamiri; Pavithra S; Karthikeyan Parth...; Shridutt B; Nisha S. Tatkar; Balakrishna Maddodi; Dasharathraj K. S...
• Keywords: 0502 economics and business; 05 social sciences