Shared understanding of the critical few: a parameter of strategic planning effectiveness

• DOI: 10.1504/ijbpm.2000.000076
• Publication Date: 2004-12-07T16:21:11Z
• Authors: Elspeth J. Murray; Peter R. Richardson
• Keywords: Relevance; Strategy implementation

Our paper presents the findings from a study examining effectiveness of strategic planning relative to definition focus. We describe process for enabling corporate strategy agenda be reduced critical few challenges and opportunities, even in complex environments, we benefits defining, measuring tracking on implementation. use theory shared understanding explain our findings, demonstrate how this concept has relevance implementation deployment.