99designs: An Analysis of Creative Competition in Crowdsourced Design

• DOI: 10.1609/hcomp.v1i1.13081
• Publication Date: 2022-10-18T10:14:57Z
• Authors: Ricardo Araujo
• Keywords: Crowdsourcing

We provide a study of crowdsourced design based on the popular service 99designs, website where users create contests for other to submit their ideas evaluation, competing monetary amount offered. By quantitatively analyzing large number contests, we report dynamics interactions between and designers. show results effects different financial incentives contests' properties quality submissions, as well how rewards are distributed across find that higher do not translate more effort by individual designers, but nonetheless have an impact outcome attracting larger pool also majority dominated disproportionate few which both active effective in service.