HR-бренд, бренд и репутация компании, как объекты нематериальной собственности

• DOI: 10.18334/ce.7.2.806
• Publication Date: 2013-02-28
• Authors: Юлия Сергеевна Ко...; E. Fakhrutdinova
• Keywords: Competitor analysis; Value (mathematics)

Intangible property and its subject is considered, classification of the intangible subjects are investigated among which company’s reputation noted. The a combined value at market labor, goods services partners competitors. HR-brand factors, affecting formation investigated.