The reality on the ground – placing Indonesian halal cosmetics onto the international pedestal

• DOI: 10.20885/ajim.vol3.iss2.art1
• Publication Date: 2022-06-02T06:16:39Z
• Authors: Helma Malini; Benedict Valentin...; Rizqi Maghribi
• Keywords: Cosmetic Industry

Purpose: The global halal industry has been making ground over the past decade in every sector of worldwide economy. Indonesia is not left out progress, considering its vast potential to develop industry. This empirical study narrows down influence labeling cosmetic as an export driver towards economy Indonesia.Methodology: undertakes a mixed-method approach drawing on quantitative and qualitative data. An in-depth face-to-face interview (with social distancing) was held using guide, coupled with survey questionnaire targeting regulators manufacturers.Findings: findings proved that certification, quality, brand image simultaneously affect buying decisions cosmetics. Meanwhile, Majelis Ulama (MUI) recommends cosmetics from have great opportunity export. However, based results interviews companies, they do understand concept Maqashid al Syariah financing, which can integrate products. Lastly, cost certification sometimes still burdens small-scale so support government needed encourage them join program.Originality: research are helpful for address capabilities Indonesian It provides insight into challenges practical hindrances within