Tomorrow Taste Comes Today: Exploring Customers' Intention to Buy 3D Printed Food in Egyptian Restaurants

• DOI: 10.21608/pijth.2022.264346
• Publication Date: 2022-10-08T11:20:00Z
• Authors: Mohamed Nassar; Amr Fouad
• Keywords: 3d printed

Purpose – To explore the effect of 3D printed food characteristics on Value-Attitude-Behavioral model in Egyptian restaurants.Design/methodology/approach Using a quantitative design, self-administrated questionnaire was conducted with customers who eat at restaurants.Findings Four food: health, fun, creativity and natural content were explored. The primary result identified have positive significant hedonic value. Moreover, utilitarian perceived values an impact customer attitudes toward 3D-printed food. Respondents indicated attitude led to intention buy it.Originality/value This research highlights need for printing technology restaurants Egypt. this study adapted context food.Research limitations/implications In present study, 4 foods are being considered. future, additional factors could be considered deal advancements beverage industry.Practical implications has recommended that marketers decision-makers show advantages ads.Social will help community by offering them new type positively affects environment. Besides, it people allergies elderly is suitable them.