The Role of Engagement in a Tailored Web-Based Smoking Cessation Program: Randomized Controlled Trial

• DOI: 10.2196/jmir.1002
• Publication Date: 2008-11-04T06:34:34Z
• Authors: Victor Strecher; Jennifer McClure; Gwen Alexander; Bibhas Chakraborty; Vijay Nair; Janine Konkel; Sarah Greene; Mick Couper; Carola Carlier; Cheryl Wiese; Roderick Little; Cynthia Pomerleau; Ovide Pomerleau
• Keywords: Nicotine replacement therapy; Attrition

Web-based programs for health promotion, disease prevention, and management often experience high rates of attrition. There are 3 questions which particularly relevant to this issue. First, does engagement with program content predict long-term outcomes? Second, users most likely drop out or disengage from the program? Third, do particular intervention strategies enhance engagement?