Consumer attitudes towards purchasing functional products

• DOI: 10.23751/pn.v20i2.5859
• Publication Date: 2018-05-14
• Authors: Funda Pınar Çakir...; Aslı Uçar
• Keywords: Functional food; Interview; Food Products

Consumers are now generally aiming to live a longer life of better quality. For many, this means adopting an alternative lifestyle, consuming more “functional” foods help deliver the desired quality and also cope with their increasing health problems. In parallel problems in Turkey rest world, interest functional products has increased, therefore market share these increased. This study aimed determine attitudes purchasing by interviewing sample 1182 consumers shopping at markets. Specifically, survey examined using 18 included markets Turkey. A scale that includes 42 statements, developed Urala Lahteenmaki (2004), was used study. One main findings food found be high females, university graduates individuals aged between 25. Decision-making about differ gender educational level, difference statistically significant. The factors have most influence on consumer decisions were “functional necessary” part healthy diet”.