How Does Digital Transformation Affect Green Supply Chain Efficiency?

• DOI: 10.2478/hjbpa-2024-0010
• Publication Date: 2024-06-08T15:16:34Z
• Authors: Samira Gholami
• Keywords: Green Marketing; Green Computing; Green Consumption

Abstract Digital transformation is one of the prominent phenomena century, and it has many effects on economy, society, environment. means using new technologies that lead to increased efficiency, creativity innovation can solve environmental challenges, such as reducing air, water soil pollution, saving natural resources, protecting biodiversity solving greenhouse effect reduction. Slow Green performance an index measures degree adherence businesses activities preserves resources for future generations. Organizations companies are trying move their production towards green production. Advertising also organized through marketing combined marketing. Given importance performance, this article explains what aspects supply chain affected by digital transformation. This based articles collected from reliable hub research site interviews with several experts in management. The present article, which qualitative, cites numerous qualitative analysis method MAXQDA software how makes more efficient. results showed greatest impact production, followed materials consumption.