Providers Versus Platforms: Marketing Communications in the Sharing Economy:

• DOI: 10.25384/sage.c.5023370.v1
• Publication Date: 2020-06-15
• Authors: John P. Costello; Rebecca Walker Re...
• Keywords: Sharing Economy

Peer-to-peer (P2P) business models have become increasingly prevalent in the marketplace. However, little is known about what factors influence consumer perceptions of purchases from firms using th...