The Assimilative Effect of Co-occurrence on Evaluation Above and Beyond the Effect of Relational Qualifiers

• DOI: 10.31234/osf.io/bdkb6
• Publication Date: 2018-07-02T10:46:28Z
• Authors: Tal Moran; Yoav Bar-Anan; Bar-Anan Lab; Brian A. Nosek
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Evaluative Conditioning research has investigated the effect of mere stimuli cooccurrence on evaluation and found an assimilative effecta novel stimulus acquires valence co-occurring stimulus.However, most learning episodes include co-occurrence with additional relational information.For instance, viewers learn that Batman co-occurs crime he fights crime.Does increase negativity toward parallel to positivity because crime?We examined whether influences above beyond qualifiers.We review initial supporting evidence report five experiments (total N = 505) suggest affective even when explicit information suggests opposite valence.We further empirical directions for studying effects versus other evaluation.