PENGARUH PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PT JAYA INDAH MOTOR CABANG JAMBI

• DOI: 10.33087/jiubj.v16i3.23
• Publication Date: 2016-10-18
• Authors: Ahmad Tarmizi

PT. Jaya Indah Motor must always try and commit to supporting all marketing activities that are run. In addition presenting the procurement of a quality product with selection best machines, spare parts high original (partsupport), remanufacturing, also provides assurance reliable after-sales service(service support & full maintenance contract). To Service post-sale Motor. Post-sale service provided is training maintenance, repair (product support), (full contract) provision (part support). Primary data main needed in research obtained from respondents who became object this research. The collection done by means detailed questionnaire. source consumer as much 100 respondents. statement declared higher influence Sales at PT (X), then purchasing decisions consumers (Y) acceptable, because variable positive influential significantly value koefiseien regression 0.471. It proved results analysis test t indicating calculate table > 5.197 1.660 level significance probability α 0.000 < = 0.05. Key word: sales, purchasing,